Startups dedicated to untreated water are also gaining steam. Zero Mass Water, which doesn't sell raw water but sells tech that allows people to collect water from the atmosphere near their homes, has already raised $24 million in venture capital, the report says.
http://www.businessinsider.com/silicon- ... ion-2018-1
So, Bay area peeps, here's a business possible opportunity: rent a party bus and drive people up to the Sierra. Arrange a series of day hikes following streams and melting snow packs. Provide lunch and a complimentary, branded Sierra cup (Do these even exit anymore? Anyone still have one?) so that clients can "dip & drink". Imagine the health benefits that would accrue for those actually drinking from the source of all/most California water. It could be a huge hit.
Who knew that while generations of backpackers have studiously tried to avoid contracting giardia and other potential pathogens lurking in Sierra water sources, they should have been "diving" right in without fear. Hmm, I've been doing that forever; can't remember the last time I filtered water. (I do take along chlorine tablets, but almost never use them.)
Man, I can't believe I'm so far ahead of current trends that I've actually circled around to the rear. Next thing you know, the hot concept will be to have an ice cold beer (or two) after a hard, sweaty hike.
