Landmarks renamed: dispute over Yosemite trademarks resolved

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Landmarks renamed: dispute over Yosemite trademarks resolved

Post by ERIC » Mon Jul 15, 2019 3:16 pm



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Re: Landmarks renamed: dispute over Yosemite trademarks resolved

Post by rlown » Mon Jul 15, 2019 3:50 pm

Excellent news!

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Yosemite gets it's iconic names back!

Post by mschnaidt » Mon Jul 15, 2019 7:05 pm

Finally! Not that I ever used the new ones.

Yosemite National Park's iconic names restored, thanks to lawsuit settled today
Katia Hetter, CNN • Updated 15th July 2019


(CNN) — Yosemite National Park's great Ahwahnee Hotel has its name back.
The Ahwahnee was renamed the Majestic Yosemite Hotel after the park's former concessionaire filed a lawsuit against the National Park Service in September 2015, claiming ownership of some of the park's trade names and trademarks.
The Ahwahnee Hotel was named The Majestic Yosemite Hotel. The Wawona Hotel became Big Trees Lodge. Curry Village became Half Dome Village. And Badger Pass Ski Area was renamed Yosemite Ski & Snowboard Area.
As part of a $12 million settlement paid to the park's former concessionaire, names that had been changed during the lawsuit will revert to their original names. Curry Village had been renamed Half Dome Village.

"We are very excited to restore these historic names to these properties that are so important to Yosemite and the American people," Yosemite National Park spokesman Scott Gediman told CNN Travel. "The American people have been very supportive of the effort to restore these historic place names and this settlement agreement is a win for everybody."
When the lawsuit was filed, the park service told CNN that DNC Parks and Resorts at Yosemite, a subsidiary of Delaware North, had demanded more than $50 million in compensation for the rights to those names. The company concessionaire ran the park's lodging, retail and food services for more than 20 years before being replaced by Yosemite Hospitality LLC, an Aramark subsidiary, in March 2016.
CNN has reached out to Delaware North for comment.
During the long legal battle, several of Yosemite's iconic structures and locations had been renamed -- temporarily, park officials hoped.
Now the old names are back. Only Yosemite Lodge at the Falls, which was renamed Yosemite Valley Lodge, will keep its new name, Gediman said.

The original signage was covered up but wasn't removed, and park officials were busy removing the temporary coverings Monday morning, Gediman said. It will take weeks or even months to replace road signs and room directories and update websites, he said.
Of the $12 million settlement paid to Delaware North, Aramark paid $8.16 million and the US government paid $3.84 million, he said.
Under the park service's contract with Aramark, the trademarks and service marks will transfer to Aramark during its contract with the park service and will transfer free of charge to the park service "upon the expiration or termination of Aramark's contract," according to the park service news release.
Yosemite National Park went through a competitive bidding process and picked an Aramark subsidiary to provide similar services starting March 1. The new company has a 15-year contact to provide services to over 4 million annual visitors to Yosemite.
"As a member of the Yosemite area community, and as someone who worked in the park for a decade, I am delighted this contract dispute finally got resolved and the beloved historic names are being rightfully restored. Not that I ever called the Ahwahnee, the Majestic, but the official return is long overdue," said Beth Pratt, the National Wildlife Federation's California regional executive director.

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Re: Yosemite gets it's iconic names back!

Post by sekihiker » Mon Jul 15, 2019 10:30 pm

It's about time. Still, the deal is highway robbery.

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Re: Yosemite gets it's iconic names back!

Post by Bishop_Bob » Tue Jul 16, 2019 5:04 am

Does anyone know how long of a hike it is from Half Dome Village to Curry Village?

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Re: Yosemite gets it's iconic names back!

Post by oldhikerQ » Tue Jul 16, 2019 5:54 am

Can't believe that we (the taxpayers) had to pay an extortion fee to Delaware North to get the names back. DW flat out stole those names.
Two roads diverged in a wood, and I — I took the one less traveled by,
And that has made all the difference.
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Re: Yosemite gets it's iconic names back!

Post by robow8 » Tue Jul 16, 2019 6:17 am

Bishop_Bob wrote:
Tue Jul 16, 2019 5:04 am
Does anyone know how long of a hike it is from Half Dome Village to Curry Village?
Years.

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Re: Yosemite gets it's iconic names back!

Post by Cycleboy » Tue Jul 16, 2019 8:00 am

oldhikerQ wrote:
Tue Jul 16, 2019 5:54 am
Can't believe that we (the taxpayers) had to pay an extortion fee to Delaware North to get the names back. DW flat out stole those names.
Not to mention paying to twice rename everything. I seem to recall the first time around it was reported as being over a million $ to do new signage, brochures, websites, etc.

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Re: Yosemite gets it's iconic names back!

Post by brianA » Tue Jul 16, 2019 9:21 am

Hey, my daughter and I just had lunch last week at The Yosemite All-Year-Round Hotel......I mean The Ahwahnee Hotel......I mean The Majestic Hotel......I mean The Ahwahnee Hotel....... Are there any Vegas odds as to the next name?

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