West coast imaging is top notch, from their service to their prints. The exception to this is that it requires a bit more involvement on the photographer side - they are not like many other print shops where you simply send the image and get a print - to make the most of their service requires more involvement, including color proofing, interpolation, and output sharpening. I personally prefer having this sort of control. AspenCreekPhoto, a 'sister' of west coast imaging, has similar quality and service as west coast imaging. They have a bit more streamlined service and as a result their prints are considerably cheaper. It sounds funny, but costco has good quality - its been a while but I print there every so often for personal prints and its a great (and cheap) place to play around with test prints.